Our story begins, like many in the Scottish marketing industry, at a communications agency named after the port of Edinburgh.
A much younger and still wet behind the ears Tracy Daniels was the then executive assistant to Leith MD, John Denholm and PA to a brilliant, but unruly, creative department. Founding creative director Pete Mill, Jim Downie, Gerry Farrell, Guy Gumm, Gareth Howells, Dougal Wilson and many other talented creative minds found themselves inexorably marshalled by Tracy’s formidable organisational skills.
The favour was returned as Tracy imbibed a passion for communication and branding, ingested a deep knowledge of marketing and developed a rare understanding of how to work with creative people.
And when the winds of experience had filled her sails, she was ready to launch her own ship: Hamlin Daniels.