Scaling new heights for the Institute of Chartered Accountants
ICAS’s brief was to raise awareness and introduce a new CA Qualification channel – the Professional Entry Route (PER). The campaign was aimed at professionals already working in a financial services environment looking for an opportunity to develop their qualifications and career. We provided a full service agency offering including research, campaign planning & strategy, budget allocation, media buying (on and offline), creative concepts, design, artwork, copywriting and project management to launch PER into the marketplace.
Year 1 delivered invaluable intelligence on profiling the target audience, gauging the level of interest in the new qualification channel and what media channels would deliver an ROI.
Take a look at the creative campaign below.