Spectacles Outlet (SO) is a Designer Outlet that has its own factory which means customers can expect a top notch optician, over 1000 designer frames to choose from at super duper outlet prices. We’ve been acting as SO’s virtual Marketing Manager and creative agency since 2011 when their first branch was opened. We scope out their marketing strategy 12 months ahead and look after everything from design & artwork, media buying, print buying, interior design, signage, website design & build, press adverts, digital media strategy and more. Working on a retainer basis adds real value our clients’ bottom line because we get to know what they do better, we understand the customer journey, we can set goals and we’re able to plan ahead. We continually review, monitor and improve as the relationship develops.